Eric Violette is the lead "singer" in three commercials (in a third, he sings about his "dream girl's" bad credit). Violette and his buddies do songs about how it has affected their lives. Violette, a French Canadian, sings and plays guitar in real life and has a following on the Web. Because he speaks little English, however, he lip-syncs the song in the ad, which is performed by a studio artist. The songs were written by David Muhlenfeld. The "band" in the ads, by The Martin Agency, is a group of actors. The group of commercials, which began airing in October, are part of the third national ad campaign for FreeCreditReport.com, which was launched in 1999 by credit-rating giant Experian.
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